Don’t Average Down — I Beg You

Sometimes it works, but mostly it doesn’t

David Fraser
ILLUMINATION
Published in
5 min readJan 20, 2022

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Photo by Tumisu on Pixabay

Apple stock right now, right this second, is trading at $173.07.

Is that a good price? Bad price? Fair price?

I’ll gladly admit that I have no idea!

The truth is this: NOBODY knows for sure. That goes double for people who tell you otherwise.

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David Fraser
ILLUMINATION

Canadian financial professional (CFA, CPA). Investing advocate.